ImageCraft Embedded Systems

Our Story

ImageCraft is a woman & minority-owned small business located in the heart of the Silicon Valley.

ImageCraft was founded in 1994. In 1991, Richard wrote his Master's thesis on building an autonomous robot using Subsumption Architecture. Ripley the Robot used an HC11 in the control board, and was programmed using the Whitesmiths HC11 C compiler. Shortly after, we decided to market a commercial version of the Subsumption Architecture-based kernel, named REXIS (REal-time eXecutive for Intelligent Systems). Unfortunately, the high prices of HC11 development tools ran counter to the ideal of affordable RTOS for educational robots. So, we did the obvious thing: we wrote our own HC11 C compiler. Chris, the other co-founder of ImageCraft, concentrated mostly on marketing, web design and content, and all the non-coding work, and thus ImageCraft was born. We priced the first compiler at $49.

Our marketing model has always been inspired by Borland's Turbo C. We figured out how to best support large numbers of customers, and ImageCraft pioneered many "firsts" in the embedded market:  the first website among the embedded compiler companies (, the originals still available on; the first to have a Windows IDE; the first to introduce a whole-program compression optimizer; and the first to introduce a visual point-and-click Application Builder.

Our "edge" has always been look for solutions that real engineers need, provide them at a reasonable price, and back it up with unparalleled support. We look forward to being your development tools partner for years to come.

For more of our technologies, please click on the menu Technologies.