Embedded compiler and tool companies are endangered species. When I first joined Whitesemiths, the whole C compiler market was still new. Since then, there must have been at least a dozen DOS\/Windows C compiler companies that have come and gone, and probably even more embedded C compiler companies have disappeared in the same period.<\/p>\n
A popular trend is for silicon vendors to buy up compiler companies, nominally to ensure that they have full support for their chips. Motorola bought Hiware a few years back, and now Microchip just purchased Hi-Tech software.<\/p>\n
Among embedded compiler companies that support multiple platforms, we are among a small handful of survivors. We understand the difficulties facing us.\u00a0 We have been in business since 1994 and expect to be around for quite a bit longer. The economic situation made us re-examine our business model and development strategiesand we think that we can remain independent and continue to be successful.<\/p>\n","protected":false},"excerpt":{"rendered":"
Embedded compiler and tool companies are endangered species. When I first joined Whitesemiths, the whole C compiler market was still new. Since then, there must have been at least a dozen DOS\/Windows C compiler companies that have come and gone, and probably even more embedded C compiler companies have disappeared in the same period. A popular trend is for silicon vendors to buy up compiler companies, nominally to ensure that they have full support for their chips. Motorola bought Hiware a few years back, and now Microchip just purchased Hi-Tech software. Among embedded compiler companies that support multiple platforms, we […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[33,46,169],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-business-relation","tag-cypress-psoc","tag-strategy"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/imagecraft.com\/index.php?rest_route=\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagecraft.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagecraft.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagecraft.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imagecraft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131"}],"version-history":[{"count":0,"href":"https:\/\/imagecraft.com\/index.php?rest_route=\/wp\/v2\/posts\/131\/revisions"}],"wp:attachment":[{"href":"https:\/\/imagecraft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagecraft.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagecraft.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}